In an effort to return the company to its original identity, Girbau North America has changed its name to Continental Laundry Solutions. The name change is part of a broader rebranding effort and also reflects a renewed focus on strategic growth, partnership and support across North America’s laundry markets.
“This change comes as a result of an initiative to return to our historic corporate identity, Continental, as well as a deep commitment to providing industry-best laundry solutions,” Mike Floyd, president of Continental, said in a statement.
The company—which was the North American subsidiary of Girbau Global Laundry Solutions— was first established in 1995 as Continental Girbau Inc. It operated under that entity for 24 years before switching to Girbau North America in 2019.
Floyd added, “After our recent acquisition, we made the decision to return to ‘Continental’ because it better reflects our ability to represent a wide array of laundry solutions for various markets throughout North America.”
According to the company, the rebrand is guided by five core brand pillars, including a focus on being partnership-driven; enduring support; purposeful innovation; people first; and sustainable strength.