The 149-room luxury Pendry West Hollywood (Calif.) hotel rebrands as The Sun Rose West Hollywood, a member of Preferred Hotels & Resorts' L.V.X. Collection. Taking its name from the property's jewel-box music venue, The Sun Rose honors its legendary past as the site of the original House of Blues.
The Martin Brudnizki-designed property has art-deco interiors, striking patterns and saturated color schemes. The music venue will take on a new identity as Live at The Sun Rose as part of this transformation. Adam Blackstone steps into the newly-created role of property-wide creative director. Blackstone is a multi-hyphenate artist who has frequented The Sun Rose stage and served as music director for Rihanna, Justin Timberlake, Alicia Keys, Maroon 5, Jay-Z and Eminem.
"From the first moment I stepped onto the stage, The Sun Rose felt like home. Over the past three years, we've organically cultivated a space where music legends and rising stars can share the spotlight, leading to some of the most talked about, viral performances in Los Angeles," Blackstone said in a statement. "I look forward to the opportunity to enhance the cultural resonance of both the music venue and the hotel in my new role."
The Sun Rose West Hollywood experience begins the moment guests enter the black and white checkered Piazza - a stylish enclave providing privacy from the hustle and bustle of the Sunset Strip - and encounter a fanciful tree sculpture, 'Sunset Jewel,' adjacent to the hotel entrance by Cao Perrot Studio. Rising from a clipped Santolina hedge, the twenty-three foot tree's golden split trunk reveals a glistening geode dense with black Swarovski crystals while extending branches hold a canopy with thousands of shimmering mother of pearl leaves adorned with a single sparkling crystal each. As guests step across the threshold into the glamorous, emerald-lacquered lobby, the large-scale, geometric 'Portal Icosahedron' by the renowned London artist Anthony James mesmerizes with its seemingly infinite depths of mirror and light.
The property's 149 guestrooms, including 37 suites, captures the essence of laid-back California glamour with clean lines, gleaming brass accents, opulent Art Deco–inspired lighting, plush headboards and thoughtfully-curated artwork.