Mississippi State University and its partners have unveiled plans for the Crossroads District, a 15-acre mixed-use development in Starkville that will be anchored by a 122-room boutique hotel.
Hotel Madelon—a 122-room property that will be part of the Marriott Tribute Portfolio—is scheduled to break ground in October and open in summer 2027. Named after MSU’s original fight song, the hotel will include a full-service restaurant, rooftop bar and design elements highlighting the university’s traditions and Starkville’s cultural heritage. The hotel will be managed by Charlestowne Hotels.
“This project is about creating a hub that reflects the spirit of Mississippi State University while providing opportunities for entertainment, innovation, and collaboration,” MSU president Mark Keenum said in a statement. “We are proud to deliver a development that will serve our students, faculty, staff, alumni, local community, and state of Mississippi for generations to come.”
“This partnership represents a defining moment for Starkville,” said Mayor Lynn Spruill.
The development is being led by West Side Funds Inc., a for-profit affiliate of the MSU Foundation, in partnership with CAP Development Group, Brasfield & Gorrie General Contractors, Cooper Carry Architects and other national firms.
Future phases of the Crossroads District will include restaurants, retail, residential units, a cultural center housing the Ulysses S. Grant Presidential Library, and research and innovation spaces. Plans also call for a pedestrian land bridge across Highway 12 to connect the campus directly with the new district.
The project has been granted qualified resort status by the Mississippi legislature, enabling broader development opportunities. Officials say the district is intended to serve students, faculty, alumni and the more than 3.5 million visitors who travel to Starkville each year.