More than 50 hotel leaders, corporate partners and industry experts convened at Hospitality America’s PEACH Con 2025 to address current hospitality trends redefining the guest experience. With the theme “Navigating New Frontiers; Where Trailblazers Thrive,” the three-day leadership conference was the fourth annual event and took place in Greenville, S.C. The event addressed some of the industry’s top challenges in panel presentations such as labor efficiency & revenue growth; AI & Technology transformation; and an economic outlook.
"Trailblazers thrive in environments where curiosity is encouraged, initiative is rewarded and values aren't just posters on the wall, they're practiced daily," Hospitality America President and CEO Ben Campbell said during the opening address.
Olympian and World Series Champion Ryan Lavarnway also addressed the group underscoring the role of resilience and mindset in leading through uncertainty. He shared his personal experience, practical strategies and motivational insights to address the audience.
The PEACHY Awards celebrated Hospitality America team members who exemplify the company’s values of Passion, Excellence, Adaptability, Community and Humility and bring these core values to life. Associates were nominated by peers and chosen for going above and beyond in their unique way, according to the company.
Sponsors of the event included Actabl; Engage PEO; Apogee Travel; Arthur Gallagher; Guest Supply; Sertifi; TravelClick/Amadeus; Zurich; Acumen; Booking.com; Hoffman Mechanical Solutions; HSM; Imperial Dade; Ramp; South State Bank; and Southern Valet.
Planning is underway for PEACH Con 2026, which will include an expanded program, new sponsor activations and deeper exploration of hospitality innovation.