Taylor Swift

Business travellers

Time over treasure: Why experiences are the new luxury

Data consistently shows that people are directing more of their discretionary spending toward experiences rather than material possessions.

Dan Peek Aug 1, 2025 8:00am

Toronto Pearson Airport

CoStar: Taylor Swift drives Canada’s November hotel performance

Jan 2, 2025 10:02am

Taylor Swift performing in Australia

JLL: Taylor Swift tour boosts global RevPAR

Oct 15, 2024 9:23am

Person playing guitar on stage at a bar or restaurant

STR: Taylor Swift tour drives $208M in U.S. hotel room revenue

Sep 1, 2023 9:20am