Ground was broken this week on The Dunes Fort Lauderdale, an upscale hotel which will represent Marriott’s first soft-branded Autograph Collection property in the market.
The groundbreaking was hosted by national construction firm Moss, owner G. Holdings and Marriott International. Dunes Fort Lauderdale is being developed by GraniteFL, a member of the G. Holdings Group, with Moss serving as construction manager.
The 16-story, approximately 206,000-square-foot hotel—estimated at more than $175 million—will have 205 guestrooms, an ocean-facing restaurant, mezzanine-level event venue, third-floor pool and bar deck and a rooftop bar and dining venue with panoramic views.
“We are excited to welcome The Dunes Fort Lauderdale to the Autograph Collection portfolio,” Liam Brown, group president, U.S. and Canada, Marriott International, said in a statement. “The Dunes Fort Lauderdale reflects the distinctive style, purposeful design and sense of place that defines this brand. This project brings a meaningful new addition to our Florida offerings—and one that we anticipate will be an important first for Fort Lauderdale.”
“The Dunes Fort Lauderdale represents a long-held vision for Fort Lauderdale Beach,” said Harry Gross, founder and CEO of G. Holdings. “We’re proud to work with Marriott and Moss to bring to life this distinctive destination—a place for locals and global travelers to gather, recharge and enjoy the vibrancy of the neighborhood.”
Designed by FSMY Architects & Planners, the hotel is designed to blend contemporary form with coastal inspiration, using natural materials and clean lines to reflect its setting. Interiors by Studio Munge will feature textural layers, warm tones and locally resonant details, which look to enhance the sense of place and ease that define the guest experience.