Oravel Stays Limited, the parent company behind G6 Hospitality and OYO in the U.S., has rebranded to PRISM as its new corporate brand name.
Founded in 2012 by Ritesh Agarwal, OYO began as a budget travel-tech brand in India before expanding worldwide. Over recent years, OYO has expanded beyond its Indian budget hotel mainstay into multiple countries, premium hotels and vacation homes. The company has scaled into a diversified global travel-tech, hospitality and living ecosystem serving more than 100 million customers across 35+ countries.
The group's portfolio today includes hotels under the brands such as OYO, Motel 6, Townhouse, Sunday and Palette. In the vacation homes segment, it operates brands such as Belvilla, DanCenter, CheckMyGuest, Studio Prestige etc. The extended-stay category is represented by Studio 6, acquired through G6 Hospitality in the U.S. Additionally, the portfolio includes workspaces and celebration spaces through Innov8 and Weddingz.in. The group also offers hospitality technology solutions, including AI-driven partner tools and data science platforms.
Rebranding
The new corporate brand name PRISM was chosen following a global public naming competition that attracted more than 6000 submissions. In a statement, the company explained that the new name “represents clarity, diversity and the full spectrum of brands within the company’s ecosystem.” The OYO brand will continue to be the consumer-facing identity for budget travel. PRISM, in turn, will be the parent-company brand, uniting a diversified ecosystem that spans technology solutions, upscale hospitality, extended-stay residences, celebration venues and experiential living concepts, besides its core of budget hospitality.
“The transition to PRISM marks the establishment of a future-ready corporate architecture designed to align our expanding portfolio with our long-term vision,” Ritesh Agarwal, founder & group CEO of PRISM, said in the statement. “PRISM is powered by a strong technology engine, deeper investment in data science and AI, and a commitment to helping our partners grow profitably while delighting customers worldwide.”
“I have been part of the G6 and now Prism family for over 20 years,” Sam Patel, founder and CEO of Natson Hotel Group and a long time G6 Hospitality patron, said. “While I own hotels with multiple other brands, over 60 percent of my total portfolio is with G6 Hospitality because I grew most with G6 brands due to their great support and profitability in those assets. I am excited for this new journey with Prism, and all the opportunities it will bring for asset owners in the USA and worldwide.”
Growing the Footprint
The company plans to add more than 150 hotels under the Motel 6 and Studio 6 brands in 2025, and recently announced a $10 million marketing investment to accelerate customer adoption and enhance brand engagement, including expanded website and My6 app capabilities.
OYO added more than 150 new hotels to its OYO U.S. portfolio in the first half of 2025 and is poised to add 150 more hotels by the end of the year.