Olympia Hospitality and Mountain Shore Properties have forged a partnership to collectively manage the Hotel Genevieve in Louisville, Ky., a property which recently transitioned to Hyatt’s JdV lifestyle collection.
The 122-room property—located in the city’s East Market District, locally known as NuLu—represents a key addition to Portland, Maine-based Olympia’s portfolio of design-forward hotels, according to company president Sara Masterson. Meanwhile, the move from an independent operation to Hyatt’s lifestyle collection reflects a strategy to elevate the property’s reach and grow mid-week business, according to the company.
“Hotel Genevieve is an incredible property and an integral part of Louisville’s lively hospitality scene,” Masterson said in a statement. “By leveraging our expertise in managing both independent-style and branded properties and programs that resonate with travelers, we see tremendous opportunity to position the hotel for long-term growth alongside the [Mountain Shore] team.”
More Than A Name Change
"We are incredibly excited about Olympia Hospitality taking the helm at Hotel Genevieve and, in turn, joining the JdV by Hyatt brand,” said Stephen Wendell, CEO of Fayetteville, W.Va.-based Mountain Shore Properties. “This strategic move is more than just a name change; it is about leveraging the unparalleled reach and powerful distribution engine of a global brand to unlock Hotel Genevieve's full potential. We believe this partnership will significantly enhance our visibility and profitability, ensuring Hotel Genevieve continues to thrive as a premier destination in Louisville."
Named after Saint Genevieve limestone—a foundational element in bourbon production—the hotel was designed to celebrate Louisville’s rich cultural fabric and provide a nod to its historic neighborhood roots. The interior guestrooms are designed to blend a bold color palette with vintage and modern furnishings, layering in texture and local art.
On-site food and beverage venues include Byrdie’s—helmed by James Beard-nominated Chef Jenner Tomaska and Katrina Bravo; Bar Genevieve, a rooftop lounge overlooking downtown Louisville; Mini Marché, a street-level grab-and-go market; and Jimmy Can’t Dance, a speakeasy-style jazz bar.