Noble House Hotels & Resorts is launching a brand refresh that includes a new logo and website, as well as a new website for the group’s Little Palm Island resort.
Founded in 1981 by hospitality pioneer Pat Colee, Noble House has 29 independent properties across North America, including America’s only private island resort, three full-service marinas and a portfolio of a restaurants and bars.
“At Noble House, our growth has never been about scale for the sake of scale,” Scott Colee, chief marketing officer at Noble House Hotels & Resorts, said in a statement. “It’s always been about building emotional connections and sanctuaries that reflect the culture of their surroundings and the spirit of the people who bring them to life. Our brand refresh celebrates that ethos, while setting a clear and confident tone for the future.”
Visual Identity
The new Noble House identity was developed in-house by Creative Director Stephanie Ward, CMO Scott Colee and VP of Marketing Andrew Ladd. The new branding uses warm tones; tactile, editorial-inspired typography; and a refined visual personality that aims to capture the “entrepreneurial spirit and heart” of the brand, according to the company.
“We weren’t trying to reinvent who we are, we were amplifying the legacy we’ve built,” Colee said. “My family started this company with a dream and a deep respect for place and people. Today, as the next generation steps forward, we’re honoring those roots while embracing a fresh vision. The soul of Noble House is still the same, it’s just shining a little brighter.”
New Programming
Each Noble House property connects with its location through local partnerships, environmental initiatives and guest activities. This October, the group will launch the inaugural installment of The Great Plates Expedition: Culinary Adventures—a new experiential series that pairs chefs with Noble House destinations to develop culinary journeys rooted in outdoor exploration and regional ingredients. The first edition will take place in partnership with Oregon-based outdoor chef Adam Glick at Headlands Coastal Lodge & Spa in Pacific City, Ore.
Renovations & Acquisitions
The company recently added a new property to its portfolio—a 96-room, $100 million project in Paradise Valley, Ariz., slated to open in fall 2027.
The Ocean Key Resort & Spa in Key West, Fla., is undergoing a multiyear renovation. Executed by Integrated Architecture and Rossi Architecture with interiors by Area 600, Noble House’s internal design team, the property will get a new lobby that reflects Key West with patterned fabrics, a color palette of corals and jewel tones and signature bird motifs.
The Area 600 team, led by Director of Development Katy Clark and Interior Design Associate Erin Weiner, also oversaw the renovation of the Chatham Inn Relais & Châteaux hotel in Cape Cod, Mass. Built into an over-100-year-old home, the team preserved historic details, such as the signature marble fireplace. The lobby, bar and onsite restaurant Cuvée all got a full redesign inspired by the historic property’s surroundings, now showcasing a color palette that ranges from sunny sand-tones, to warm and rich sunset hues, and dramatic “dusky sea” blues.