The Caribbean Hotel and Tourism Association has released an expanded and updated guide designed to help Caribbean hospitality and tourism stakeholders use AI more effectively.
Led by CHTA’s Technology Task Force and co-chair Christus Gill, “Artificial Intelligence Transformation Guide for Caribbean Tourism: Version 2.0” builds on the original guide launched in 2024. The updated version incorporates new case studies, emerging AI trends and real-world use cases across hotels and resorts throughout the region. The guide also includes detailed strategies for data readiness, sustainable AI implementation and ethical governance.
“AI is no longer on the horizon—it’s here,” CHTA President Sanovnik Destang said in a statement. “This second edition reflects CHTA’s ongoing investment in our members’ growth and digital readiness. It’s part of our commitment to ensure Caribbean stakeholders have the tools to thrive, not just keep pace, as technology continues to reshape global hospitality.”
The guide is structured across five core sections, including foundations of AI and emerging technologies; hospitality-specific use cases; responsible AI adoption, data privacy and governance; change management and staff empowerment; and trends such as AI agents, robotics and voice interfaces.
“AI can feel overwhelming at first, but it’s really about making life easier for your team and your guests,” said Gill. “We designed this guide to be approachable with tips and examples that speak directly to the challenges Caribbean hospitality and tourism businesses face every day and to show how even small steps can lead to meaningful improvements in service, efficiency and competitiveness.”